Thread: New Post cards

I'd be interested in CFP's ideas here, but I think they are all great attention getters that really speak to the customer!

I think all 4 post cards are real attention getters, you should do well with these post cards. My favorite is the 3rd post card that will get them thinking

Originally Posted by IDOWINDOWS

Hey dudes,

I have been putting these together for a while now (in all of my spare time). I am trying to get them shined up for mail out and door to door distribution begining mid-January. The first 100 of each are going to a group of leads from a lead service. I will mail them 3 1/2 weeks apart. My goal is to get my business name in their minds, possibly more than one person per household.

Take a look and tell me what you think about them all.

Please also use what you like for your own needs (unless you are a competitor of mine). I used Microsoft Publisher and Clipart to design these. I think my favorite is the Secret Post Card. I think it has all of the necessary elements and a really neat message.

I am not CFP, but here's my quick advice:

On the "secret one", I think the front is good, but the back would be more powerful if it was less obvious, and only had a URL.

Esentially, the front has said "Hey - look at the back!"

and the back says "Hey, we wash windows and you can save $35 and this woman names Sue recommends this company for these reasons."

Essentially, the only thing motivating the recipient to visit the website or to call is "Call now to find out what it is, we promise you won't be disappointed"

But you haven't given them a good enough reason to be enamored by this offer, in my opinion.

It would be more effective to make these the testimonials:

"I couldn't believe my ears when Bert explained what they could do for me." -Sue M, Anywhere St, Argyle, client since Dec 2008

"At first, I thought it was a joke, but it's quite real, I assure you."
- Dale H, Main Street, Argyle, client since Nov 2007

"Make sure you ask for Bert, and make sure you're sitting down when you call him!" - Betty G, Ronson Avenue, Argyle, client since Sep 2008

And then make the URL:

DentonsBestKeptSecret.com

And only have the testimonials and URL on the back, along with a deadline.

Then at least the webpage can be tweaked, and you can make a slick little video to sell your stuff, and explain the card.

GREAT IDEA, Bert, this will help make it work a bit better.

Originally Posted by IDOWINDOWS

Hey dudes,

I have been putting these together for a while now (in all of my spare time). I am trying to get them shined up for mail out and door to door distribution begining mid-January. The first 100 of each are going to a group of leads from a lead service. I will mail them 3 1/2 weeks apart. My goal is to get my business name in their minds, possibly more than one person per household.

Take a look and tell me what you think about them all.

Please also use what you like for your own needs (unless you are a competitor of mine). I used Microsoft Publisher and Clipart to design these. I think my favorite is the Secret Post Card. I think it has all of the necessary elements and a really neat message.

And great concept on the gutter one too, well done~

The more you make everything about the back's message having to do with the inaccessibility and height issue (and danger), the better.

And ideally the testimonial would be along those lines, too.

Again - great creative angle.

The offer could be more "danger-oriented" too, and more compelling.

$35 off any dangerous 2nd or 3rd floor ladder-accessible window cleaning for your home, before Mar 31/09"

Something like that.

I'd also add some more text about how dangerous it is, and how horrible it would be if they tried to get up on a ladder to clean them, and one little slip resulted in them breaking their back and losing months of mobility and income, and experiencing terrible pain!!

Problem. Agitate. Solution.

Originally Posted by IDOWINDOWS

Hey dudes,

I have been putting these together for a while now (in all of my spare time). I am trying to get them shined up for mail out and door to door distribution begining mid-January. The first 100 of each are going to a group of leads from a lead service. I will mail them 3 1/2 weeks apart. My goal is to get my business name in their minds, possibly more than one person per household.

Take a look and tell me what you think about them all.

Please also use what you like for your own needs (unless you are a competitor of mine). I used Microsoft Publisher and Clipart to design these. I think my favorite is the Secret Post Card. I think it has all of the necessary elements and a really neat message.

Outstanding concepts all around, Bert.

Just need a bit of tweaking, but great original concepts, for sure.

Well done. I'm impressed.

Thank you Kevin. I am trying to put to work the ideas in your book, as well as the thoughts in Paul's ebook, and still keep some of my own creativity. Its not that easy. I have zero background in this type of thing. But I enjoy making these. I really like your tweaks for the cards. I'll resubmit for further critism at a later time. Thanks folks for replying. Keep 'em coming.

Originally Posted by IDOWINDOWS

Thank you Kevin. I am trying to put to work the ideas in your book, as well as the thoughts in Paul's ebook, and still keep some of my own creativity. Its not that easy. I have zero background in this type of thing. But I enjoy making these. I really like your tweaks for the cards. I'll resubmit for further critism at a later time. Thanks folks for replying. Keep 'em coming.

Yeah, keep it up!

It'll get easier and quicker as you acquire more practice.

Like I said, great originality.