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    IDOWINDOWS's Avatar
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    Default Cold Call Script for new commercial clients

    Mystery Bucket
    Hi,

    Just looking for anything anyone has put together for cold call new commercial clients. Any ideas for new scripts......what works and what doesn't work.....what to say and what not to say. Any help is greatly appreciated.

    This is Hannah (Bert's wife). Bert is deployed for hurricane Ike and I am trying to come up with a script for cold calling new commercial clients.

    Thanks!

  2. stark's Avatar
    stark is offline Gold Squeegee
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    Hello, I'm_______with _______window cleaning. We service other businesses in the area and wanted to know if you'd like a free estimate to get your windows cleaned?
    (If they have a WC'er)
    Would it be ok to still give you a free estimate to see if our service can save your business money?

    After that the conversation can go about 100 different ways.
    -Matt
    Stark Window Cleaning Co.
    Charlotte, North Carolina

    www.HonorClothingCo.com

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    llaczko is offline Rhodium Squeegee
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    Quote Originally Posted by ecwc View Post
    Would it be ok to still give you a free estimate to see if our service can save your business money?
    Wouldn't this remark lead the party to believe that price alone might/should be the deciding factor?
    It's Possible

    "Always the beautiful answer who asks a more beautiful question." ~ e.e. cummings

    "The school is the last expenditure upon which America should be willing to economize." ~ FDR

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    stark is offline Gold Squeegee
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    Quote Originally Posted by llaczko View Post
    Wouldn't this remark lead the party to believe that price alone might/should be the deciding factor?
    To be honest I have a lot more conversation then what I talk, and by the time I get to this I'd say 85% will want an estimate. Lately my main thing when cold calling is building a solid rapport. Once you give them an estimate and it's higher they could choose you because you sold your self and service better, but they'll only pay more if you took the time to really really build a solid rapport and make them feel that your service has greater value to it. If your prices were lower then maybe they want to save their business money or maybe they just were getting charged too much which is the case around my area sometimes...I see overcharging and under delivering.

    "Wouldn't this remark lead the party to believe that price alone might/should be the deciding factor?"

    Naa man. Kevin and the salesman can probably agree with me up on this.
    If price was the determining factor in a loss of a customer, you could have done something wrong on your side. If you build a solid rapport, you've just built a solid foundation...
    So far I haven't lost a Com to a competitor, and I think it's because I've studied really hard on how to build a solid rapport...plus I kill the person who takes it...

    I have gotten this response from businesses, and it's the response I like to hear, (matt) "would you still like an estimate to see if our service can save your business money", (them) "No thanks, we're very happy with our current guy/service"...that's what I like to hear, even though it's a bummer to hear "no" it's obvious that window cleaner is doing a fantastic job...in this case I doesn't matter if I cleaned for free, they don't want me.

    OH...here's a good example of using that line.
    I talked to asst. manager and she said no they have a WC'er, then I said this line. She welcomed it and I wrote it up. She looked at it and went to the back to give it to the manager. Then the manager came out and told me their current guy has not come in a while, so I got it. If I didn't say that extra line I just would have walked out with a "no".
    Last edited by stark; 09-15-2008 at 05:55 AM.
    -Matt
    Stark Window Cleaning Co.
    Charlotte, North Carolina

    www.HonorClothingCo.com

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    Hi Hannah!

    Will this be over the phone or in person?
    Chris Lambrinides
    Window Cleaning Supplies
    Window Cleaning Association
    1-862-266-0677

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  6. Default

    This is how it goes in my market. "hello Mr. Customer, my name is _____ ,who is cleaning your windows and how much are they charging? oh $30 how about I do it for $20 and while im at it I will clean your awnings for free."

  7. Default

    Hello,

    This will be a script calling over the phone. Also, when calling a company who is it you ask for? The person in charge of building maintenance, the manager?

    Thanks for all your help!

    Hannah
    Last edited by IDOWINDOWS; 09-15-2008 at 03:07 PM.

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    Quote Originally Posted by IDOWINDOWS View Post
    Hello,

    This will be a script calling over the phone. Also, when calling a company who is it you ask for? The person in charge of building maintenance, the manager?

    Thanks for all your help!

    Hannah
    Manager. I have only called over the phone a couple of times, but when they asked why I needed to speak to the manager I said for vendor information...I'm interested in over the phone cold calling but I think response won't be as high, but maybe it will.
    -Matt
    Stark Window Cleaning Co.
    Charlotte, North Carolina

    www.HonorClothingCo.com

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    Quote Originally Posted by ecwc View Post
    To be honest I have a lot more conversation then what I talk, and by the time I get to this I'd say 85% will want an estimate.

    "Wouldn't this remark lead the party to believe that price alone might/should be the deciding factor?"

    Naa man. Kevin and the salesman can probably agree with me up on this.
    I was just opening up the conversation. Your second post states your position much better than your first, abbreviated post.
    It's Possible

    "Always the beautiful answer who asks a more beautiful question." ~ e.e. cummings

    "The school is the last expenditure upon which America should be willing to economize." ~ FDR

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    Mystery Bucket
    Quote Originally Posted by llaczko View Post
    Wouldn't this remark lead the party to believe that price alone might/should be the deciding factor?
    Dont kid yourself Larry, Commercial is mostly about price. That is why I do residential. Its that way in most parts of the country. Pricing in commercial is the biggest gripe that most window cleaners have on all of the internet forums. Going with the "lets see if I can save you money" route may at least spark interest in letting you do a quote for them.

    Steve

 

 
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